Post 1: Technologies Affecting Advertising

There are many different technologies affecting Advertising and the business world. Some of these technologies include electronic billboards, email, video chats, the web, and television. Electronic billboards are very important in Advertising. While driving down the highway, peoples’ eyes are drawn to the billboards and therefore the advertisements sink into their minds. Another benefit of electronic billboards is that they alternate between different advertisements. After about ten seconds of one advertisement, the screen changes to another one; therefore more advertisements can be on one board rather than multiple boards. There are also things called Aerial Billboards, which are basically billboards in the sky.

Email is also important because it allows people working in Advertising to communicate to each other and share their ideas. Without email, it would be harder for people to converse and be in touch with people all over the world without having to be in the same room. Video chats are also important because they allow clients to have meetings with their advertising agency without having to actually be face to face. Unlike email, they are able to see each other and can show one another ideas and plans for different advertisements. Another important source in advertising is the web. On every Internet page, there are advertisements on the side or pop-up windows. They usually have bright colours and eye-catching fonts so that people on the site will be drawn to it. Generally, when people go on sites they tend to ignore the advertisements and focus on the information on the page. However when there are pop-up windows, although they tend to be annoying for the reader, you are forced to look at the advertisement. Banner ads with contests or prizes tend to get more attention, and when people click on them it gives them a chance to win something. One last technology that is used to portray advertisements is the television. Although it isn’t a new technology, television is extremely important. On every channel, there is usually a show or program on, and in between breaks they show commercials. Once a commercial is played three or four times on the same channel, it tends to stick in your mind and stay with you for a while. If it has a tune or a jingle in it, it tends to stay with you longer because you can’t get the song out of your mind. Technology has a big affect on the advertising field, and it helps the advertisements to reach millions of people.

For more information on aerial billboards and more, click here:

Post 2: Television's Impact on Advertising

The development of television has had a major impact on advertising over the years. Television started off very small and was not very common in the households; nowadays, a television is found in almost every family’s home. It has developed in many ways, and is now the most common technology through which advertising is portrayed.

As well as in the households, televisions are also found in stores, restaurants, and even along the highway. As well as billboards, they are coming up with the idea of putting huge televisions along the highway playing various advertisements for drivers to view. When a family is watching a TV, generally half of the show time is for commercials while the other half is for the actual program. Some people get up and leave during the commercials, but most stay and watch simply because they don’t want to leave the couch. As they watch, they subconsciously memorize the commercials and it sinks into their brains. If a commercial or advertisement is good enough and draws in the audience’s attention, some people may go out to the store and purchase whatever item it is advertising. Television is not only used to portray advertisements, but is also used in the development of advertisements. While people are working on the advertisements, televisions help to show the ideas to the different customers and employees. Television also creates many different job opportunities. Since television has become an item in everyday life, there have been many more job opportunities available. They need more people not only inventing billboard and newspaper advertisements, but also actual video advertisements. They need cameramen to film the commercials, directors to direct the commercials, actors to act in the commercials, and designers and creators to think of ideas and actually design and plan out how it is going to happen. Technology is continuously changing over the years, and advertising is going to change with it.

For more information on the different ways to advertise, click here:

Post 3: Benefits and Drawbacks of Television

There are many benefits of television and its affects on advertising. One of the major benefits is the fact that the commercials and advertisements on TV can reach millions of people at the same time. If a major program or game is on the television, the advertisements can reach even more people because the viewers don’t want to leave the TV in case they miss a crucial event or goal. This therefore encourages the viewers to watch the advertisements and persuades them to purchase the items. The object of the advertisements are to lure people in and catch their attention, and television helps to connect millions of people all over the world to different advertisements. One of the drawbacks of television is that the way technology is developing these days, the possibility of viewers being able to fast forward through all commercials is becoming more of a reality.

People don’t necessarily want to watch commercials, but to a certain degree are forced to watch the advertisements. This is something that is very important to the advertising business, but can be quite annoying for the audience at home. Since the public is important to the technology industry, they are coming up with a way to please the public by giving them the power to fast forward through all commercials and get straight to whatever program they are watching. This would seriously affect the advertising business because television is one of their major forms of communication to the public. If this does become a reality, advertising agencies may argue that the technology industry is curtailing the ability for them to continue to provide maximum exposure for their clients. Overall, the benefits do outweigh the drawbacks, and television and technology is and will continue to be an important asset to the advertising field.

For more information on fast forwarding and rewinding live tv, click here:

Post 4: Futuristic Vision of Advertising

Technology has developed immensely over the years, and guaranteed it will continue to grow in years to come. Advertising has also grown over the years, and you are continuing to see more and more advertisements everywhere you go. My prediction is that in the future, advertisements will be anywhere there is a surface. Everything will be all about money and buying and selling, therefore advertising agencies will pay lots of money to get their advertisements on pretty much any surface, including food substances such as eggs and bread, clothing, and even on animals backs, as shown in the image of the sheep.

Another prediction is advertising on sky projectors. There are already sky writers and blimps, but my prediction is that there will be giant light projections in the sky for different advertisements so when people look up into the sky they see different commercials or advertisements. I also believe that advertising will spread to nature. My prediction is that there will be advertisements in the grass, on leaves and on the trunks of trees. It won’t affect nature or harm it in any way, but it will allow advertisers to continue to communicate with the public. Apryl Duncan from about.com wrote an article regarding interactive TV and web TV. Interactive TV is a way for advertisers to still communicate with the public and offer special deals and discounts, but at the same time give them the option to turn down the advertiser’s offer. Advertisers are trying to come up with this idea and get it running because they believe it will be very effective and the public will enjoy having control over the offers. Web TV involves video banner ads, so that when you click on the banner a full screen commercial shows on your computer and directly connects you to the advertiser’s site. Also, special offers and bonus discounts will be offered to the viewer. Technology will advance considerably in years to come, and the field of advertising will definitely change along with it.

For more information on ITV and WebTV, click here