Post 1: Technologies Affecting Advertising

There are many different technologies affecting Advertising and the business world. Some of these technologies include electronic billboards, email, video chats, the web, and television. Electronic billboards are very important in Advertising. While driving down the highway, peoples’ eyes are drawn to the billboards and therefore the advertisements sink into their minds. Another benefit of electronic billboards is that they alternate between different advertisements. After about ten seconds of one advertisement, the screen changes to another one; therefore more advertisements can be on one board rather than multiple boards. There are also things called Aerial Billboards, which are basically billboards in the sky.

Email is also important because it allows people working in Advertising to communicate to each other and share their ideas. Without email, it would be harder for people to converse and be in touch with people all over the world without having to be in the same room. Video chats are also important because they allow clients to have meetings with their advertising agency without having to actually be face to face. Unlike email, they are able to see each other and can show one another ideas and plans for different advertisements. Another important source in advertising is the web. On every Internet page, there are advertisements on the side or pop-up windows. They usually have bright colours and eye-catching fonts so that people on the site will be drawn to it. Generally, when people go on sites they tend to ignore the advertisements and focus on the information on the page. However when there are pop-up windows, although they tend to be annoying for the reader, you are forced to look at the advertisement. Banner ads with contests or prizes tend to get more attention, and when people click on them it gives them a chance to win something. One last technology that is used to portray advertisements is the television. Although it isn’t a new technology, television is extremely important. On every channel, there is usually a show or program on, and in between breaks they show commercials. Once a commercial is played three or four times on the same channel, it tends to stick in your mind and stay with you for a while. If it has a tune or a jingle in it, it tends to stay with you longer because you can’t get the song out of your mind. Technology has a big affect on the advertising field, and it helps the advertisements to reach millions of people.

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